The Brand Called YOU
Learn: Clarity. Consistency. Confidence.
Self-Work: 5–10 hours
Video Lessons: 2.5 hours
Life is a game—you need a Game Plan. This is where yours begins. You’ll define the most important words in your life—and build a system to live by them.
Most people think they’re living by their values—but they’ve never clearly defined them. This masterclass changes that.
You’ll discover your personal RULES (core values made visible) and turn them into a simple, transformational operating system to guide how you think, speak, act, and lead.
Example Masterclass #2
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Masterclass
A Brand Called YOU
A masterclass to creating the most important words in your life.
This masterclass is your starting point for designing a better life—not by chance, but by intention. The Brand Called YOU is built on a simple, powerful truth: the most important words in your life are the ones you choose to live by. Your values. Your beliefs. Your purpose. These words shape how you think, feel, speak, act, and lead. They become your brand—and when you take the time to define them, and hardwire them, they become your superpower. In this transformational experience, you’ll uncover what makes you you—and how to use that clarity to create more meaning, more momentum, and more success in every area of your life. This isn’t a webinar, or typical online course. It’s not a motivational speech. It’s a proven, practical, and fast-moving experience that’s helped thousands of people move mountains in their lives—personally and professionally. Whether you’re a leader, an athlete, or someone ready to play a bigger game in life, this masterclass will help you: Discover your personal brand by identifying the core values—what we call your RULES—that guide your decisions and define how you want to show up in the world. Create your “Most Important Words”—simple, personal statements that help you live and lead with more purpose, energy, and authenticity. Make your values visible by turning them into actions—so you don’t just say what matters, you live it. Hardwire your RULES and habits into your mind, body, and soul to ensure you live by them consistently and with confidence. Why this Masterclass matters… Most people never slow down long enough to define their values. They drift. They react. They stay busy—but feel off track. This masterclass flips that. When you get clear on your brand—your most important words—you become more confident in your decisions, more intentional with your time, and more connected to yourself and others. This is the kind of self-awareness that fuels better relationships, better leadership, and a better life. So, if you’re ready to stop drifting and start designing the life you want, it’s time to define The Brand Called YOU.
What People Are Saying about the Brand Called YOU!
“I’ve done coaching, I’ve read the books—but this was the first time it all clicked. These really are the most important words in my life.”
What People Are Saying
“This approach to personal development gave me the clarity I didn’t know I was missing. Game changer.”
What People Are Saying
“This isn’t just values work. It’s a blueprint for becoming the person you were meant to be.”
What People Are Saying
“I came in skeptical. Left inspired and completely reconnected to what matters most to me. 10/10 would recommend.”
Lindsey M.
Entrepreneur and Mom of 3
What People Are Saying
“I’ve done a ton of personal development stuff. This was different. Gregg cuts the fluff and gets straight to the stuff that actually changes your life.”
Marcus T.
Executive Coach
What People Are Saying
"This was like life therapy—but faster and way more fun. I left with clarity, confidence, and a brand I’m actually proud to live by."
Jamie R.
Creative Director